Grass Roots Group

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Inspiring people around the world

Grass Roots U.K. is the founding business of The Grass Roots Group, established in 1980 and now employing over 1300 people around the world, with annual revenues in excess of US$530 million.

The Group’s original core premise was that it could create a partnership with clients to assist them in influencing the attitudes and behaviours of the people at the grass roots of their organisations. Structured communication, education, measurement and reward programmes were at the heart of the offering.
Over recent years, a combination of organic growth and strategic acquisition has both evolved and grown the service offering in line with our interpretation of market needs. We have invested in our overseas infrastructure in response to a growing demand for reward and recognition services to be provided on an international scale, and now enjoy the unique position of being the only true global provider of services in this area.
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Grass Roots is part of the WPP group, find out more here