Are You Being Sold?
Having spent hundreds of millions of dollars on R&D, manufacturing, distributing
and advertising your product, how would you feel if your ideal end-customer faced
a retail environment and sales experience that saw them walk out of the store
without buying your product?
Over the last 29 years Grass Roots has been serving brand manufacturers and retailers across 16
countries, creating and delivering solutions to help address situations just like this by influencing
the attitudes, capabilities and behaviour of employees, channel partners and customers.
Leveraging our ‘Measurement’ capability, and our long standing experience conducting the world
renowned ‘Are You Being Served’ survey, we decided to conduct a variant in the Asia Pacific region
focused on the effectiveness of frontline sales people, initially in the consumer electronics and
IT hardware and software retail channel.
We are delighted to present the inaugural ‘Are You Being Sold’ survey which presents some highly
valuable insight into capability gaps, market variations and most importantly, opportunities for
driving real step change.
Take the time to download the report to see if the findings correspond with your own experiences.
We would love to hear from you with your thoughts and feedback.
Steve Hibberd, Regional Director Asia, explains 'How poor sales skills cost electronics companies in the region over a billion dollars'
NDTV "Profit @ Night" News Item: Survey - Brands must do more.